Frontera

The new proposal i did for FRONTERA wine’s image was all about a clearer, minimalist, and modern vibe aimed at attracting young consumers while also appealing to those aged 45 and up. Since FRONTERA is already a well-known brand, rather than completely overhauling it, I suggest enhancing the existing brand illustration with a stylish and artistic flair, highlighting the Chilean Alps blended with the graceful curves of Cerro Milagro, all brought to life with a splash of wine lines.

The end result is a label printed on metallic foil paper. I placed the same mountains-wave illustration on the lid to add strength and balance to the overall look. For the logo, I propose a combination of modified Sans fonts to create a one-of-a-kind typeface. This achieves a fresh and youthful aesthetic. The compass is simplified and located within the letter O of the word FRONTERA, which will match the color of the product variant.